Toy Fair Spotlight: Modarri
Wednesday, February 18. 2015
On my walk through the aisles at this year's Toy Fair, I came across a series of cars that caught my attention both for their look and the concept behind them. David Silverglate (CEO), Brian Gulassa (Chief Design Officer), and Trevor Hite (COO) are the people responsible for Modarri, a new line of vehicles built around the concept of open-ended play.
To do this, they wanted to create something that worked as both a model and a toy. The simple parts breakdown meant a very short turn from parts to finished car, and by making parts interchangeable between their "dirt," "street," and "track" models, kids can invent their own designs with just a few twists of the (included) screwdriver. Thanks to the way the parts break down, builders can even repaint certain elements to create their own custom color schemes with professional looking break lines - no ragged edges or paint bleed! Then, to make sure kids remained engaged after the assembly, the cars feature functional suspension and steering that can also be swapped between models.
As a model builder, I truly appreciate what the guys at Modarri have done here. The cars look cool, go together easily, and the options for customizing them are a fantastic way to get kids and adults to spend a little time actually building something. As a 1/24 collector, these single-seat roadsters are definitely going to find a place on my shelf. You can check out their full line, including the primer gray "DIY car," at Modarri.com
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