Press Release: K'NEX Introduces Mighty Makers Building Sets to its Family of Brands
Thursday, February 5. 2015
K'NEX Brands, the US construction toy company focused on Building Worlds Kids Love®, is excited to introduce Mighty Makers; a line of construction toys designed to empower girls through creative and stimulating building ideas!
Created by an all-female marketing and design team, the Mighty Makers building set line encourages girls ages 7+ to build BIG ideas. Each Science, Technology, Engineering and Math ("STEM") based set includes colorful rods, connectors, panels, engaging story-based instructions that follow the life of the included female figure and an exploration card for additional educational fun.
"STEM jobs are increasing faster than non-STEM jobs and the need for educated and excited workers is ever-growing. We've noticed a lack of women pursuing careers in STEM and we want to help change that," said Kristen Krikorian, Director of Marketing, K'NEX Brands. "The trend starts early. We've seen in our focus groups that many young girls have a natural inclination towards building and designing, but there are very few options for them in the building toy aisle. Mighty Makers building sets were designed to empower young girls to express their natural creativity with fun, colorful structures and characters. Mighty Makers sets aim to show every girl that she can be MIGHTY!"
The 2015 Mighty Makers product line includes:
Mighty Makers: Up, Up and Away Building Set
Fly high in the sky with Ava and her bird, Jay, with the Up, Up and Away Building Set. Ava loves all things that can fly. Help Ava create a butterfly, build an airplane, or invent her very own flying contraption! Decorate the STEM themed builds using the included accessories and get ready to take flight. The Mighty Makers Up, Up and Away Building Set includes over 110 colorful K'NEX parts and pieces, featuring a cock pit seat, star and flower snaps, and Ava's goggles. Set also comes with full color instructions for three different aviation themed builds, and an exploration card that challenges builders to investigate additional themed concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $16.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
Mighty Makers: Going Green Building Set
Reduce, reuse and rebuild with Zoe and her hedgehog, Roland, in the Mighty Makers Going Green Building Set. Using the included tools, curious builders can help Zoe build a garden, greenhouse or flower box. This exciting building set features over 90 K'NEX parts and pieces, 2 figures -- Zoe and Roland --, gardening tools, flowers, foliage and more! Also included are full color instructions for three different botany themed builds, and an exploration card that challenges builders to explore additional botany concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $16.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
Mighty Makers: Fun at the Fair Building Set
Ride all the rides with Emily and her bear, Cocoa, with the Fun at the Fair Building Set. Help Emily build her own amusement park with a Ferris Wheel, Pirate Ship ride, and boardwalk game. Set includes over 225 K'NEX parts and pieces, 2 figures -- Emily and Cocoa --, Ferris Wheel seats, star snaps, and more! Also features full color building instructions with ideas for three different mechanical engineering themed builds, and an exploration card which challenges builders to explore additional mechanical engineering concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $29.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
Mighty Makers: Deep Sea Dive Building Set
Dive deep into the ocean blue with Marissa and her fish, Queen, in the Mighty Makers Deep Sea Dive Building Set. Explore the deep depths of the ocean with Marissa on her marine boat, or win first prize at the school science fair while learning about the food chain. Builders can also transform Marissa into a beautiful mermaid who can swim among the fish and ocean vegetation. This exciting building set includes over 260 K'NEX parts and pieces, 2 figures -- Marissa and Queen --, and accessories such as a microscope, laptop and jelly fish. Set also features full color building instructions for 3 different oceanographic themed builds, and an exploration card that challenges builders to explore additional marine biology concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $29.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
Mighty Makers: Home Designer Building Set
Don't just play with your dream house — build it from the ground up! The Mighty Makers Home Designer Building Set invites builders to follow the included blue prints, and join Brianna and Sophia as they build different houses -- a Colonial, a brownstone, or a cottage. Use the included flowers, flower pots, seats, tables, lamps and more to decorate the houses. Set features over 265 K'NEX parts and pieces, 2 figures -- Brianna and Sophia --, and accessories. Also comes with full color instructions for three different architecture themed builds, and an exploration card that challenges builders to explore additional concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $39.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
Created by an all-female marketing and design team, the Mighty Makers building set line encourages girls ages 7+ to build BIG ideas. Each Science, Technology, Engineering and Math ("STEM") based set includes colorful rods, connectors, panels, engaging story-based instructions that follow the life of the included female figure and an exploration card for additional educational fun.
"STEM jobs are increasing faster than non-STEM jobs and the need for educated and excited workers is ever-growing. We've noticed a lack of women pursuing careers in STEM and we want to help change that," said Kristen Krikorian, Director of Marketing, K'NEX Brands. "The trend starts early. We've seen in our focus groups that many young girls have a natural inclination towards building and designing, but there are very few options for them in the building toy aisle. Mighty Makers building sets were designed to empower young girls to express their natural creativity with fun, colorful structures and characters. Mighty Makers sets aim to show every girl that she can be MIGHTY!"
The 2015 Mighty Makers product line includes:
Mighty Makers: Up, Up and Away Building Set
Fly high in the sky with Ava and her bird, Jay, with the Up, Up and Away Building Set. Ava loves all things that can fly. Help Ava create a butterfly, build an airplane, or invent her very own flying contraption! Decorate the STEM themed builds using the included accessories and get ready to take flight. The Mighty Makers Up, Up and Away Building Set includes over 110 colorful K'NEX parts and pieces, featuring a cock pit seat, star and flower snaps, and Ava's goggles. Set also comes with full color instructions for three different aviation themed builds, and an exploration card that challenges builders to investigate additional themed concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $16.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
Mighty Makers: Going Green Building Set
Reduce, reuse and rebuild with Zoe and her hedgehog, Roland, in the Mighty Makers Going Green Building Set. Using the included tools, curious builders can help Zoe build a garden, greenhouse or flower box. This exciting building set features over 90 K'NEX parts and pieces, 2 figures -- Zoe and Roland --, gardening tools, flowers, foliage and more! Also included are full color instructions for three different botany themed builds, and an exploration card that challenges builders to explore additional botany concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $16.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
Mighty Makers: Fun at the Fair Building Set
Ride all the rides with Emily and her bear, Cocoa, with the Fun at the Fair Building Set. Help Emily build her own amusement park with a Ferris Wheel, Pirate Ship ride, and boardwalk game. Set includes over 225 K'NEX parts and pieces, 2 figures -- Emily and Cocoa --, Ferris Wheel seats, star snaps, and more! Also features full color building instructions with ideas for three different mechanical engineering themed builds, and an exploration card which challenges builders to explore additional mechanical engineering concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $29.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
Mighty Makers: Deep Sea Dive Building Set
Dive deep into the ocean blue with Marissa and her fish, Queen, in the Mighty Makers Deep Sea Dive Building Set. Explore the deep depths of the ocean with Marissa on her marine boat, or win first prize at the school science fair while learning about the food chain. Builders can also transform Marissa into a beautiful mermaid who can swim among the fish and ocean vegetation. This exciting building set includes over 260 K'NEX parts and pieces, 2 figures -- Marissa and Queen --, and accessories such as a microscope, laptop and jelly fish. Set also features full color building instructions for 3 different oceanographic themed builds, and an exploration card that challenges builders to explore additional marine biology concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $29.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
Mighty Makers: Home Designer Building Set
Don't just play with your dream house — build it from the ground up! The Mighty Makers Home Designer Building Set invites builders to follow the included blue prints, and join Brianna and Sophia as they build different houses -- a Colonial, a brownstone, or a cottage. Use the included flowers, flower pots, seats, tables, lamps and more to decorate the houses. Set features over 265 K'NEX parts and pieces, 2 figures -- Brianna and Sophia --, and accessories. Also comes with full color instructions for three different architecture themed builds, and an exploration card that challenges builders to explore additional concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $39.99. Ages 7+. Available Fall 2015 on knex.com and at toy retailers nationwide.
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