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Transformers Movie News

Two interesting bits of Transformers news today. First, courtesy of HollywoodReporter.com:

"From the outset, GM was thrilled with the starring roles that director Michael Bay orchestrated for four of its vehicles in his summer blockbuster "Transformers" despite some media and blogger criticism that the integrations went too far and basically served as commercials for the carmaker.

"Now with the release of market research data from GM on the impact of its placement in the film, it appears there was indeed little consumer backlash against the integrations, which were widely considered among the highest profile and most significant film roles for an auto manufacturer, or any advertiser, for that matter.

"According to the market research, Autobot Bumblebee, who spent much of the film as a Chevy Camaro, was the film's favorite character, beating out real-life stars Shia LeBeouf and Megan Fox and even Autobot leader Optimus Prime. Ninety-four% of moviegoers surveyed rated their opinion of Bumblebee as excellent or very good, compared with 91% for Optimus Prime, 83% for LeBeouf, 82% for Fox and 69% for Jazz, Ratchet and Ironhide -- played by a Pontiac Solstice, a Hummer H2 and a GMC Topkick, respectively, that transform into Autobots."

Read the full article here


...and second, courtesy of Rotten Tomatoes:

"Michael Bay went through the wringer with the fanboys on Transformers. He addressed every concern -- early designs, scripts, remaining faithful to the source material -- and delivered a movie that won over most audiences, grossing nearly $320 million in America alone. But with Transformers 2 in development, Bay isn't taking any more lip service.

"'One thing I do know is I know how to screw them up more,' said Bay. 'We're going to leak a lot of false information all over the place. I now know their game. They're going to get a lot of script treatments that they think are going to be the script. They will never see the script. We've got scripts and treatments written up that we're going to leak. No one's going to know.'"

Read the full article Here



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